Stop buildingthings nobody wants.
A hands-on design thinking workshop that gets your team out of the boardroom and into the minds of the people they're building for, so you solve the right problem before you spend a dollar on the wrong one.
◆ We've run this for teams at ◆
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The problem
Sound familiar?
Solutions first
Teams jump to "build it" before anyone's confirmed it's a problem worth solving.
Assumed, not asked
Decisions get made on what the room thinks the customer wants, not what they actually do.
Expensive guesses
Months of build time sunk into features that quietly get no use.
What you'll walk away with
By the end of the day, your team will have
- A clearly defined problem worth solving, grounded in real user insight
- Firsthand customer empathy, not assumptions dressed up as facts
- A pile of tested ideas, and the confidence to kill the weak ones early
- At least one low-fidelity prototype in hand
- A repeatable method they can run again without us in the room
What we cover
The flow of the day
- 01
Frame the challenge
Align on the real problem and who we're solving it for.
- 02
Empathise
Get into the user's world, interviews, observation, empathy mapping.
- 03
Define
Turn messy insight into a sharp, solvable problem statement.
- 04
Ideate
Diverge wide, then converge, structured brainstorming that avoids groupthink.
- 05
Prototype & test
Build something rough, put it in front of real people, learn fast.
Who it's for
Who should be in the room
No prior experience needed, the workshop is built for cross-functional teams from scratch.
Product & innovation teams
Anyone responsible for building the right thing, not just building it right.
Cross-functional squads
Mixed teams who need a shared language for solving problems together.
Leaders
Executives who want customer-centricity to be a habit, not a poster.
Format & logistics
How it runs
Duration
½-day taster, 1-day intensive, or 2-day deep dive.
Delivery
In-person at your office, offsite, or fully remote.
Group size
8-30 is the sweet spot. Larger cohorts by arrangement.
Tailoring
Built around a live challenge you bring, not a generic case study.
Facilitator
Steve Glaveski
Founder of Collective Campus, 2× Wiley author and HBR contributor. Steve has incubated 100+ startups and shaped the innovation strategies of 100+ global corporations, and he runs these sessions himself.
What changes afterwards
Proof
What changes afterwards
“They now question everything, see things through a different lens, and have started to spread that approach throughout the business.”
FAQ
Questions we get asked
Do we need any design background?
None. It's built for cross-functional teams with no prior experience.
Can you tailor it to our industry or a specific challenge?
Always. We build the day around a real problem you bring into the room.
In-person or remote?
Both. The remote version is purpose-built, not a webinar of the in-person one.
What does it cost?
It depends on format, group size and tailoring, enquire and we'll scope it.
Ready to solve the right problem?
Tell us the challenge, we'll shape a workshop around it.