Collective Campus

Design thinking training in PerthCheck the problem before the project is funded.

A hands-on workshop for Perth teams who need a live problem checked before they fund a project.

  • Perth, in person or hybrid

Perth

Perth teams, before a project is funded

Perth teams book this when a project is about to be approved in the city for work that will happen on a site or in a region. The session checks that problem with the people who will live with it.

We facilitate at your Perth office or a room in the city, or hybrid if a site lead needs to join. You bring the challenge. You leave with a method the team can run again.

  • For Perth product, operations and project teams about to spend.
  • In person in Perth, or hybrid if someone on a site needs to join.
  • Half a day, one day or two days, on a challenge you bring.
  • No design background required.

◆ We've run this for teams at ◆

The problem

Sound familiar?

Solutions first

Teams jump to "build it" before anyone's confirmed it's a problem worth solving.

Assumed, not asked

Decisions get made on what the room thinks the customer wants, not what they actually do.

Expensive guesses

Months of build time sunk into features that quietly get no use.

What you'll walk away with

By the end of the day, your team will have

  • A clearly defined problem worth solving, grounded in real user insight
  • Firsthand customer empathy, not assumptions dressed up as facts
  • A pile of tested ideas, and the confidence to kill the weak ones early
  • At least one low-fidelity prototype in hand
  • A repeatable method they can run again without us in the room

What we cover

The flow of the day

  1. 01

    Frame the challenge

    Align on the real problem and who we're solving it for.

  2. 02

    Empathise

    Get into the user's world, interviews, observation, empathy mapping.

  3. 03

    Define

    Turn messy insight into a sharp, solvable problem statement.

  4. 04

    Ideate

    Diverge wide, then converge, structured brainstorming that avoids groupthink.

  5. 05

    Prototype & test

    Build something rough, put it in front of real people, learn fast.

Who it's for

Who should be in the room

No prior experience needed, the workshop is built for cross-functional teams from scratch.

Product & innovation teams

Anyone responsible for building the right thing, not just building it right.

Cross-functional squads

Mixed teams who need a shared language for solving problems together.

Leaders

Executives who want customer-centricity to be a habit, not a poster.

Format & logistics

How it runs

Duration

½-day taster, 1-day intensive, or 2-day deep dive.

Delivery

In-person at your office, offsite, or fully remote.

Group size

8-30 is the sweet spot. Larger cohorts by arrangement.

Tailoring

Built around a live challenge you bring, not a generic case study.

Facilitators

Tessa Kowaliw

Lead facilitator

Tessa Kowaliw

An incredibly personable design thinking facilitator with years of experience across the private and public sectors, and a passion for driving community outcomes.

Steve Glaveski

Founder, facilitator

Steve Glaveski

Founder of Collective Campus, author of two Wiley books, host of the Future Squared podcast, and regular contributor to Harvard Business Review.

Proof

What changes afterwards

“They now question everything, see things through a different lens, and have started to spread that approach throughout the business.”

Leslie BarryHead of Innovation, Sportsbet

Perth

Questions about running this in Perth

Can a site lead join a Perth design thinking day?

Yes. Put the people who will sign the spend in the room, and bring the site lead in hybrid or on the days they are in Perth.

Who should attend besides the sponsor?

The people who understand the work: product, operations and the project owner. No design background is required.

How do we book design thinking in Perth?

Use the contact form. Name the problem, who must be in Perth and whether anyone is joining hybrid. Half a day, one day or two days.

Can we use our own project?

Yes. That is the version worth buying. We will not arrive with a canned case.

Ready to solve the right problem?

Tell us the challenge, we'll shape a workshop around it.