// The S Curve
Popular insights
Insight articles from the Collective Campus media site. Covers are the ones on The S Curve. Full essays live there.
Insights
Insight
10 Companies That Failed To Innovate, Resulting In Business Failure
From Blockbuster to Kodak, the incumbents that clung to a winning model until the market moved on without them.
Insight
Top 20 Must Read Books On Innovation
A curated stack of books on innovation, entrepreneurship and building inside large organisations. The ones worth stealing from.
Insight
How to Run A Successful Ideation Session
Fifteen minutes. One problem. A room of people. How to run an ideation session that actually produces options worth testing.
Insight
The Difference Between Design Thinking, Lean Startup, and Agile
Three tools that get mashed together in corporate decks. What each is for, where they overlap, and how to use them without the theatre.
Insight
How to Value Investments in Corporate Innovation: a Calculator
Why the traditional business case breaks on uncertain bets, and a practical way to value innovation investment across the funnel.
Insight
5 Open Innovation Success Stories
How P&G, LEGO, Samsung and others opened the gates and let outsiders help invent what the inside team could not see alone.
Insight
How to Conduct a Problem Interview
Fall in love with the problem, not the solution. How to run a problem interview that separates real pain from polite interest.
Insight
Forget ROI. Innovation Needs a Different Set of Metrics
Treating a disruptive bet like a term deposit is how incumbents miss the next S-curve. What to measure instead of classic ROI.
Insight
5 Types of Innovation Theatre Happening in Your Organisation Right Now
Idea contests without funding. Hoodie tourism. Outposts that never ship. How to spot innovation theatre and stop performing it.
Guide
How to rapidly test ideas with AI
Hypothesis. Thinnest AI-assisted test. Kill date. Named owner. For innovation, product, L&D, and digital leads who would rather leave with a decision than another slide.