AI Programs / AI for Revenue Growth
AI program for sales and marketing teams
Win more clients with AI
Your team learns to use AI to find demand, convert it and get found.
Built on your own accounts, content and market. People approve every send.
◆ Organisations we have worked with ◆
Who it's for
Teams that own the revenue line
- ✓Sales and business development teams who want more qualified conversations with bigger accounts.
- ✓Marketing teams who need more reach and more leads without more headcount.
- ✓Professional services firms ready to move upstream to larger clients.
- ✓Leaders who want AI working on the revenue line.
Why now
Most firms use AI for delivery work, if at all.
Few use it to win clients.
Teams that start now reach their best accounts first.
Outcomes
What your team walks away with
A sharper target list
The accounts and people you want, ranked by fit.
Timely reasons to reach out, spotted early.
More conversations
Personal first emails, warm intros and follow-ups that go out on time.
Fewer enquiries and proposals left hanging.
Better meetings
A brief on every person and organisation before the call.
The follow-up drafted straight after.
Get found
Content, newsletters and lead magnets your buyers actually read.
Visibility where buyers now ask AI for recommendations.
What's covered
Three areas, tailored to your market
Find demand
Spot the right accounts first
Opportunity signals
Track news, hires, restructures and regulatory change in your market. Score each for fit.
Named-account outreach
Build a target list of accounts and contacts, each with a short, personal first email.
Warm introductions
Find the decision makers your network already knows, and draft the intro ask.
Past clients
Reconnect with past clients and contacts, tied to what is new for them.
Convert
Turn interest into meetings
Lead follow-up
Give every enquiry, download and event sign-up a timely, relevant reply.
Call preparation
Walk into every meeting knowing the person, the organisation and their priorities.
Account-based pages
Tailored pages for priority accounts, so the pitch speaks to them.
Proposal follow-through
Keep open threads and proposals moving towards a booked call.
Get found
Be the name buyers see
Content and newsletters
Publish useful material on a steady rhythm, without a bigger team.
Reports and lead magnets
Turn your expertise into gated assets that start conversations.
Social and paid
Plan, test and tune posts and campaigns, and drop what does not work.
AI search visibility
Check whether AI assistants recommend you for your buyers' questions, and act on the gaps.
How it works
Learn, build and roll out
01
Scope
We agree your target market, your priority workflows and what success looks like.
02
Learn and design
Your team learns the tools, then redesigns two or three revenue workflows with AI.
03
Build
Teams build working versions on your own accounts, content and data.
04
Pitch and roll out
Teams present what they built. Leaders choose what goes live.
Sessions fit around busy diaries. They can run as one block or be spread across weeks.
Everything is scoped with you before the first session.
Your team approves every message that goes out. AI does the research and drafting.
In the room
Teams building, not just listening
Track record
Capability building since 2015
100+
Large organisations since 2015
2x
Wiley books by our founder
8
Harvard Business Review articles
SXSW
Speaker
Case studies
Work with real teams
M3 Property
A one-day AI Design Sprint at the annual staff conference. Teams redesigned their own workflows and built working prototypes in Microsoft Copilot. 20 ideas, eight pitches, two winners.
Read the case study →
MetLife
Ads and landing pages tested the customer, the problem and the business model. MetLife pivoted on that evidence.
Read the case study →
Clayton Utz
A workshop for the clients and markets team. Client personas, one client journey, and the pain points at each touch point.
Read the case study →
Origin Energy
A workshop on one LPG customer journey. Over 40 opportunities to improve the experience.
Read the case study →
Testimonials
What clients say
“Steve delivers insights in a naturally engaging style, ensuring you are thinking differently and challenging your biases throughout the workshop. The productivity session I undertook with our Retail team, unlocked new ways to approach work effort and measure value delivered roles. The full day course received 100% satisfaction with all participants stating that it was time well spent.”
“CC's team learned from real-time analytics and made changes accordingly in order to help us maximise learnings and get closer to identifying what the market wants before investing time and money building out and executing on a business case.”
Who we work with
Banks, insurers, law firms and growing businesses
Collective Campus builds capability in teams. Since 2015 we have worked with over 100 large organisations.
The program is led by the founder of Collective Campus and author of Time Rich, Steve Glaveski.
FAQ
Frequently asked questions
Who is this program for?
Sales, marketing and business development teams, and the leaders who own revenue.
Do we need to be technical?
No. Teams work with AI tools on their own accounts and content. Nobody needs to code.
Will AI send messages to our clients?
Only when your team approves them. AI does the research and drafting. People stay in control.
Which tools do you use?
We work with the tools you already have where we can, and agree any new ones with you during scoping.
Can we start small?
Yes. Many teams start with one or two workflows, then extend what works.
Is Collective Campus an AI company?
No. We build capability in teams. This program helps your people use AI to grow revenue themselves.
Put AI to work on revenue
Tell us your market and the clients you want next.
We will shape the program around them.