Test your big idea in a weeknot a year.
An intensive sprint that pressure-tests your riskiest assumptions with real customers, so you back the winners early and kill the losers before they cost you a roadmap.
The problem
Big bets. Long roadmaps. No idea if it'll work.
Betting blind
Months of build committed before a single customer has weighed in.
Sunk-cost creep
Nobody wants to kill the project everyone's already spent on.
Feedback too late
You only find out it missed once it's shipped, the most expensive time to learn.
What you'll walk away with
By the end of the sprint, your team will have
- Your riskiest assumptions surfaced and ranked
- An MVP or prototype built to test the biggest one
- Real signal from real customers, not internal opinion
- A clear go / pivot / kill decision, backed by evidence
- An experiment backlog and a Build-Measure-Learn cadence to keep running
What we cover
The shape of the sprint
- 01
Map the assumptions
Everything that has to be true for the idea to work.
- 02
Find the riskiest
Rank by impact × uncertainty, test the one that could sink you first.
- 03
Design the test
The smallest experiment that gives a real answer.
- 04
Build the minimum
Just enough to learn, nothing more.
- 05
Run it & decide
Get it in front of customers, read the signal, make the call.
Who it's for
Who should be in the room
Product teams
Squads with a big feature or bet they haven't validated.
Founders & intrapreneurs
Anyone about to sink real money into an unproven idea.
Innovation units
Teams who need to show evidence, not just activity.
FAQ
Questions we get asked
Do we need an idea ready to go?
Ideally yes, bring a live idea or bet and we'll pressure-test it.
How many days?
Anywhere from a focused 2-day to a full 5-day sprint, depending on how far you want to get.
Will we actually talk to customers?
Yes, real customer contact is the point. We help you line it up.
Ready to back the right bet?
Tell us the idea, we'll shape a sprint around it.