Lean startup training in New YorkA small test a sponsor can stop.
A product sprint for New York teams who need a cheap test and a decision to kill, pivot or scale.
- New York, in person or hybrid
New York
New York teams who need a cheap test before the spend
A New York team books this when it has a live bet and a sponsor who can stop it. The point is a test you can run with what you already have, not a deck that asks for more budget.
We run it at the New York studio, your office, or hybrid if the sponsor is elsewhere. You bring the bet. You leave with a kill, pivot or scale call the room agrees on.
- For New York innovation and product teams, plus the sponsor who can fund or stop the work.
- At the New York studio, your office, or hybrid when a sponsor joins from elsewhere.
- A test sized to the constraint you already have.
- You leave with a decision, not a longer research plan.
The problem
Big bets. Long roadmaps. No idea if it'll work.
Betting blind
Months of build committed before a single customer has weighed in.
Sunk-cost creep
Nobody wants to kill the project everyone's already spent on.
Feedback too late
You only find out it missed once it's shipped, the most expensive time to learn.
What you'll walk away with
By the end of the sprint, your team will have
- Your riskiest assumptions surfaced and ranked
- An MVP or prototype built to test the biggest one
- Real signal from real customers, not internal opinion
- A clear go / pivot / kill decision, backed by evidence
- An experiment backlog and a Build-Measure-Learn cadence to keep running
What we cover
The shape of the sprint
- 01
Map the assumptions
Everything that has to be true for the idea to work.
- 02
Find the riskiest
Rank by impact × uncertainty, test the one that could sink you first.
- 03
Design the test
The smallest experiment that gives a real answer.
- 04
Build the minimum
Just enough to learn, nothing more.
- 05
Run it & decide
Get it in front of customers, read the signal, make the call.
Who it's for
Who should be in the room
Product teams
Squads with a big feature or bet they haven't validated.
Founders & intrapreneurs
Anyone about to sink real money into an unproven idea.
Innovation units
Teams who need to show evidence, not just activity.
New York
Questions about running this in New York
Can a product sprint run at the New York studio?
Yes. At the studio, your office, or hybrid when a sponsor joins from elsewhere.
Who should bring the New York bet?
Innovation and product teams with a live idea, and the sponsor who can kill it. Bring your own bet. We will not use a case study.
How do we book the New York sprint?
Use the contact form. Tell us the bet, who must be in the room and whether you need a half day, one day or longer.
Is the New York sprint a talk about startups?
No. You leave with a test and a kill, pivot or scale call the room agrees on.
Ready to back the right bet?
Tell us the idea, we'll shape a sprint around it.