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Training and Education
Sportsbet
Sportsbet is an Australian online bookmaker, and as of 2012 has been Australia's biggest corporate bookmaker.
- 3 days
- From insight to tested service concepts
- 40+
- Council staff upskilled in HCD
- 5
- Priority journeys redesigned
CHALLENGE
CHALLENGE
Sportsbet wantedmembers from across its organisation who had no prior startup experience, but werecoming together as part of an innovation project, to understand the lean startup methodology.
SOLUTION
SOLUTION
We took a team of cross-functional Sportsbet employeesthrough a one day lean startup workshop, designed to take them through the endto end process of identifying problems and solutions, business modelling,identifying key assumptions and experiments, building prototypes, testingassumptions with customers, defining and evaluating key metrics, pitching theirideas and making pivot or proceed decisions.
OUTCOME
OUTCOME
By the end of the workshop, Sportsbet employeeshad:
- An appreciation for the lean startup methodology and how to build fast, measure fast and learn fast
- Learned the value of moving quickly and how to prototype in a day
- Understood that ego must be put to the side when innovating as our initial assumptions are often flawed
“Collective Campus gave our teams a practical toolkit for putting residents at the centre, and the confidence to keep using it.”
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