Collective Campus

Design thinking training in LondonPut the user in the room before the brief hardens.

A hands-on workshop for London teams who need a live problem checked with the people who will use the result.

  • London, in person or hybrid

London

London teams who need the user in the room first

London product and service teams use this when a brief is close and the user is still a paragraph in a document. The session puts that person, or the people who serve them, with the people who will sign the spend.

We facilitate at your London office or a room in the city, or hybrid if part of the group is elsewhere. You bring the challenge. You leave with a problem sharp enough to stop a weak idea, and a way to run the session again.

  • For London product, service and operations teams about to spend.
  • In person in London, or hybrid if the group is split.
  • Half a day, one day or two days, on a challenge you bring.
  • No design background required. Facilitated in English.

◆ We've run this for teams at ◆

The problem

Sound familiar?

Solutions first

Teams jump to "build it" before anyone's confirmed it's a problem worth solving.

Assumed, not asked

Decisions get made on what the room thinks the customer wants, not what they actually do.

Expensive guesses

Months of build time sunk into features that quietly get no use.

What you'll walk away with

By the end of the day, your team will have

  • A clearly defined problem worth solving, grounded in real user insight
  • Firsthand customer empathy, not assumptions dressed up as facts
  • A pile of tested ideas, and the confidence to kill the weak ones early
  • At least one low-fidelity prototype in hand
  • A repeatable method they can run again without us in the room

What we cover

The flow of the day

  1. 01

    Frame the challenge

    Align on the real problem and who we're solving it for.

  2. 02

    Empathise

    Get into the user's world, interviews, observation, empathy mapping.

  3. 03

    Define

    Turn messy insight into a sharp, solvable problem statement.

  4. 04

    Ideate

    Diverge wide, then converge, structured brainstorming that avoids groupthink.

  5. 05

    Prototype & test

    Build something rough, put it in front of real people, learn fast.

Who it's for

Who should be in the room

No prior experience needed, the workshop is built for cross-functional teams from scratch.

Product & innovation teams

Anyone responsible for building the right thing, not just building it right.

Cross-functional squads

Mixed teams who need a shared language for solving problems together.

Leaders

Executives who want customer-centricity to be a habit, not a poster.

Format & logistics

How it runs

Duration

½-day taster, 1-day intensive, or 2-day deep dive.

Delivery

In-person at your office, offsite, or fully remote.

Group size

8-30 is the sweet spot. Larger cohorts by arrangement.

Tailoring

Built around a live challenge you bring, not a generic case study.

Facilitators

Tessa Kowaliw

Lead facilitator

Tessa Kowaliw

An incredibly personable design thinking facilitator with years of experience across the private and public sectors, and a passion for driving community outcomes.

Steve Glaveski

Founder, facilitator

Steve Glaveski

Founder of Collective Campus, author of two Wiley books, host of the Future Squared podcast, and regular contributor to Harvard Business Review.

Proof

What changes afterwards

“They now question everything, see things through a different lens, and have started to spread that approach throughout the business.”

Leslie BarryHead of Innovation, Sportsbet

London

Questions about running this in London

Will you run design thinking at a London office?

Yes. At your office or a room in the city, or hybrid when part of the team is elsewhere.

Who should sit with a London product lead?

The people who will fund the work and the people who understand the user. No design background is required.

How does a London design thinking booking start?

Use the contact form. Send the challenge, the team size and whether you want a London room or hybrid. Half a day, one day or two days.

Can the London session use a live client problem?

Yes. That is the version worth buying. We will not spend the day on a canned case.

Ready to solve the right problem?

Tell us the challenge, we'll shape a workshop around it.