Free webinar
Hosted by Steve Glaveski
Wednesday 25 November 2026, 11:00-11:45am AEDT
Plenty of companies are reporting high AI adoption.
Teams say they are saving time, and people report feeling more productive.
Revenue growth is harder to find.
By application only, for qualified enterprise and mid-market leaders responsible for revenue growth. Applications are reviewed for relevance. Competitors are not eligible to attend.
Apply for a spotMost organisations start by applying AI to the tasks they already do. Write this document faster. Summarise that meeting. Research this topic.
Useful, yes. It is not the same as growing revenue. A proposal written faster does not help much if it helps you lose the deal faster. More content does not help if your buyers never see it. Time saved for a sales team does not grow revenue unless that time goes towards work that wins business.
The opportunity is to rethink how you get found, and how you convert that attention.
What we will cover
01
Rather than asking AI to churn out generic content, use it to research the organisations and questions your buyers care about. Turn that research into useful articles, reports and newsletters, then build distribution around those assets. Publishing more and being discoverable are not the same thing. Check whether search engines and AI assistants actually recommend you when someone asks for the kind of help you provide.
02
A new executive, an acquisition, a hiring push or a newly announced initiative can give you a reason to reach out. AI can help research those signals, judge whether they matter and prepare a thoughtful first approach. The point is not to send more cold emails. The same applies to past clients and your existing network. Who has a new need? Who could make a relevant introduction?
03
Generating a lead is only part of the job. Someone still has to follow up, prepare for the conversation, scope the work and keep an open proposal moving. AI can help prepare account research, draft relevant follow-ups and develop proposals from material you already have. People still make the judgements and approve what goes out.
04
If you teach people tools, you build familiarity. If you take a real commercial process, redesign it, build a working version and test it against an outcome, you start finding out what actually creates value.
05
Are more qualified conversations happening? Are proposals moving faster? Is conversion improving? Is revenue growing? Those are different questions from how many people used the tool this month.
In this webinar, Steve walks through how he uses AI across brand awareness, lead generation and sales, how those activities fit together, and where human judgement still matters.
The aim is practical ways to apply this in your own company, not another list of AI tools to try.
It is free, and it is by application only, for enterprise and mid-market leaders responsible for revenue growth.
The host
Steve has used growth hacks to sell to more than 100 large corporations globally. This webinar is that work: how he gets found, finds demand and converts it.
He founded Collective Campus and leads its workshops. Over the past 15 years he has worked with enterprise and government teams around the world.
He has written two books published by Wiley, contributed to Harvard Business Review, spoken at SXSW and hosted more than 400 episodes of the Future Squared podcast.
Collective Campus has helped enterprise and government teams build new capabilities since 2013, across four continents.
Who it is for
By application only, for qualified enterprise and mid-market leaders responsible for revenue growth. Applications are reviewed for relevance. Competitors are not eligible to attend.
FAQ
Yes. There is no charge. You only attend if your application is accepted.
So qualified enterprise and mid-market leaders responsible for revenue growth are in the room. Applications are reviewed for relevance. Competitors are not eligible to attend.
No. Applications are reviewed for relevance. Attendance is subject to approval.
Wednesday 25 November 2026, 11:00-11:45am AEDT.
No. It is a webinar. If you want to talk about working together afterwards, you can say so later. That is optional.
Application