Guides/50 ways to test your idea fast
Free guide
50 ways to test your idea fast
Fifty ways to test an idea before you build it, from guerrilla selling and fake doors to landing pages, AI prototypes and paid pilots, plus two case studies from our rooms.
What's inside
- 0150 numbered ways to test an idea, with how to run each one
- 02Talk to customers: interviews, guerrilla selling and complaint mining
- 03Fake it before you build it: concierge, Wizard of Oz, fake doors and paper prototypes
- 04Landing pages and ads: smoke tests, pricing tests, Meta, LinkedIn and Google
- 05Prototypes and AI-built prototypes, including Lovable, Bolt, v0 and Cursor
- 06Sell before you build: pre-sales, crowdfunding, letters of intent and paid pilots
- 07Testing inside a big organisation, with a kill date
- 08Case studies from our rooms: Inkeros in Toronto and M3 Property
Fifty practical ways to test an idea before you build it. Each one covers how to run it, what it tells you, how long it takes and how much effort it needs, from talking to customers and fake-door tests to landing pages, AI-built prototypes and paid pilots.
The download is the guide, including two case studies from our rooms, Inkeros and M3 Property. A team that wants to test a live idea can look at the Lean Startup Product Sprint.
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