We run workshops on exactly this, tailored to your people and a real challenge you bring.
Many of these ideas started as podcast conversations.
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When the room is still guessing, run a design thinking workshop on a live problem. If you already have a bet, test it in a lean startup product sprint. The longer argument against theatre is five types of innovation theatre.
Harvard Business Review's hard truth about innovative cultures is the essay I send when a team wants the poster first.