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Design Thinking T&E
Liverpool City Council
Liverpool City Council is a local government area to the south-west of Sydney, in the state of New South Wales, Australia. The area encompasses 305.5 square kilometres (118.0 sq mi) and has a population of over 200,000.
- 3 days
- From insight to tested service concepts
- 40+
- Council staff upskilled in HCD
- 5
- Priority journeys redesigned
CHALLENGE
CHALLENGE
Liverpool City Council wanted to support intranet site owners by helping them each step into the mindset of users and unpack who they are, what matters to them and build personas to create a great user experience.
SOLUTION
SOLUTION
Collective Campus delivered a full day virtual workshop for 15 attendees from Liverpool City Council. The workshop helped the team: - Understand internal customers and what they expect from an intranet site. - Learn how to develop customer personas and build customer journey maps. - Gain an overview of user experience fundamentals. - Begin to design intranet pages that customers actually want.
OUTCOME
OUTCOME
Using design thinking, customer journey mapping and user experience principles, attendees were able to build a plan to develop a customer centric intranet following the workshop.
“Collective Campus gave our teams a practical toolkit for putting residents at the centre, and the confidence to keep using it.”
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