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Ideation

Charter Hall

Charter Hall Group has grown, since its launch in 1991, to become one of Australia’s leading property groups, with a total managed property portfolio of $22.5 billion. The group, listed on the ASX ('CHC'), owns and manages 332 commercial properties around Australia, including office buildings, supermarket anchored retail centres, and a rapidly growing stable of industrial assets, on behalf of our institutional, wholesale and retail investors.

3 days
From insight to tested service concepts
40+
Council staff upskilled in HCD
5
Priority journeys redesigned

CHALLENGE

CHALLENGE

Charter Hall sought to run an internal innovation program to unlock untapped opportunities in one of its portfolios.

SOLUTION

SOLUTION

Collective Campus designed and delivered a custom program that included: - An introductory webinar - Trends gathering and reporting - Customer insights gathering - A one day design sprint - A two day hackathon

OUTCOME

OUTCOME

The teams identified many new opportunities for revenue growth, including the unlocking of $2.5M in potential revenue gains, and earned the support of the CEO at the culmination of the program.

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“Collective Campus gave our teams a practical toolkit for putting residents at the centre, and the confidence to keep using it.”

Program Sponsor

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